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Create Free Content for Your Nonprofit’s Social Media Strategy

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Create Free Content for Your Nonprofit’s Social Media Strategy

Time To Read: 4 mins
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Create Free Content for Your Nonprofit’s Social Media Strategy

Social media creates a way for non-profit organizations to reach a wide audience in a timely, cost-effective way. Done well, these platforms allow you to tell your organization’s story.

Social media graphics are one of the best ways to engage supporters, capturing and retaining their attention. Do you have an event coming up and want to promote it on social media? Or maybe just a fun #TGIF post to connect with your audience. Maybe your organization is hiring an intern and your company wants to get the word out. All of these are wonderful reasons to finally start integrating social media into your marketing strategy.

This is where creating free content comes in. Have you heard of Canva? Canva is a wonderful online tool (free, if you do not choose to upgrade), that gives you the resources to create any marketing material you will ever need. Newsletters, event flyers, brochures, etc. However, for this blog, we will focus on social media graphics.

Ready to get started? Let’s go!

Please start by using your desired web browser to navigate to Canva.com

If you do not already have an account, you will need to sign up for a free Canva account. This can be accomplished by signing up with your Facebook, Google, or email account.

Once you are all signed up, check your email address associated with your account for an activation email. Assure Canva that you are not a robot by confirming that you did create an account (all robots are still welcome to follow along).

Now that we have created an account, return to Canva and sign in so that we may get started with creating your first-ever social media graphic.

Let me be the first person to welcome you to Canva!

To begin, please type “social media” in the search bar above Create a Design. Press Enter. You are also welcome to type in the specific platform you would like to make content for (example: “Facebook post”).

One of the best parts about Canva is that there are hundreds of templates at your disposal for free. Some templates do have elements that you must pay for, so be sure to pick out a template that is free (indicated in the lower right segment of every template showcased).

Browse and find a template that you enjoy! Everything is customizable (that is the best part!). Do you have a specific theme you are searching for? Type a keyword into the search bar above the pre-made templates and you may find what you have been looking for! Found your template? Great!

A Tour:

 

Elements – Elements are photos, grids, shapes, charts, and illustrations that you use to enhance your template. Drag, drop, and search anything you like!

Text – This tab is where you can drag and drop your own textbox (or premade text) and write your own message. This tool is very user-friendly and feels like using Microsoft PowerPoint (but smoother). Make sure to explore all the font and color options.

Background – Is the background too dull for your taste? Be sure to make it pop by visiting the background tab and finding the best backdrop for your scene.

Uploads – Want to use your own photos for your template? No problem! Head over to the uploads tab and upload your own image, then drag and drop it onto the template.

When your design is complete, click the Download arrow next to Share. Select JPG for the file format and click the large blue download button.

That is, it! You did it! Feel free to show all the amazing content you create at [email protected]. Check back soon for more content!

If you haven’t already, make sure to check out our blog “How To Design Facebook Event Cover

for your Non-Profit’s next event!

Micaylah Rose

Micaylah is our Non-Profit Marketing & Development Advisor. She is a Junior at Ball State University, earning a Bachelor’s degree in Computer Information Systems. Micaylah is passionate about ensuring that everyone has the resources and opportunity for a better life.

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