What is Hootsuite?
As there seems to be a lot one has to do within a day, managing your social media can be quite hectic. It can be overwhelming to deal with a number of things that will help sustain your business by way of social media interaction. However, if you’re looking for ways to deal with customer queries, schedule posts, find new lead prospects and so much more, Hootsuite can do this for you. It can also help you with reporting metrics for your business.
Although there are a lot of social media management platforms competing with one another, we’ll help you understand what Hootsuite is and why it works. Hootsuite is known as a social media management platform that will help a social media manager manage their social media platforms. Hootsuite covers almost all duties that a social media manager might possess.
All from a single platform dashboard, Hootsuite users are enabled the tools to manage team members, while scheduling posts and measuring their return on investment(ROI). Also you get to create some amazing content while engaging your audience and interact with them to show there are humans working for the company and not robots.
As a social media management system, Hootsuite is one of the leading comprehensive tools that allows you to keep track of and manage your social media overall. With that being said, you can manage social media networks across all channels and monitor interactions with customers to get feedback about the business. With the efficient platform settings for managing multiple social media accounts through one dashboard, social media management becomes simple.
Work with many different social media platforms while using Hootsuite. YouTube, Facebook, Instagram, Twitter, LinkedIn and Google+ are highly ideal for social media management through the Hootsuite platform. It also allows for different and extra integrations with platforms like Tumblr and Reddit, as well as so many more like these platforms.
The platform is geared toward companies wherever the advertising and marketing department uses various and a variety of social media accounts. Updates are generally coordinated across the various accounts so as to maximize reach to target audience communities online and guarantee the consistency of reaching a target audience.
Why use Hootsuite?
Since social media is a clever and cost effective way to help in the marketing effort of your business, using Hootsuite helps you bring in a bigger ROI. Social media continues to be a force for getting your voice heard. If your managing multiple social media accounts, you won’t have to bring in a whole social media management team just to help create a less hectic environment. Hootsuite already has in place, the strategies that you need to completely manage any social media tasks that you’re presented with.
Collaborating can be used as a wide term when comes to social media management. However, when it comes to Hootsuite you can ensure that you and your team are working cohesively, to well execute an effective social media campaign. Integrated social media management strategies will become more simple to execute a near perfect social campaign with your team.
You’ll have the ability to analyze important metrics. With these important metrics, you can certainly search click rates such as, click through rates and click by region to see what pages are engaging people. You can also get metrics on your top referrers and analyze metrics in other areas. With social media outreach, businesses are finding it more resourceful to invest in these social media management system platforms for ROI through outreach on social media
With Hootsuite you can integrate Google Analytics and Facebook Insights for a more in-depth look at the metrics of your social media programs. Searching the number of page visits, time of day when the traffic is at its peak, the number of conversions and which platform is getting you the best return on investment.
Since social media is a 24/7 platform where people are always interacting, you don’t have to interact all day and all night long. Hootsuite allows you the tools to schedule messages in advance. The globe functions on different time zones but you can be in Los Angeles and schedule your next message to reach customers in Singapore on their time. Scheduling saves you time and a lot of it when it comes to messaging your customers around the world.
The keywords and topics you monitor will likely evolve over time. Using social listening tools, you will learn what kinds of words people tend to use when they talk about your business and your industry. You’ll also start to get a sense of what kind of insights are most useful for you.
The keywords that you use plays an important role in your visibility and relevance online.
Using Hootsuite to track keywords, you can find out what words people are using to describe businesses within your industry. Also you can keep track of your competitors through keywords and see how they rank with certain keywords that they use. Highly important, is using the right keywords too, that makes it useful to track brands within your industry. Hootsuite allows you to develop a marketing strategy that raises your awareness for your customer’s personal preferences as well as their lifestyles.
e. Global location and targeting
Since you’re likely going to have customers all over the world, these locations will certainly have different needs. These customers will also speak different languages and they will also have different preferences when it comes to following trends. Hootsuite will optimize and filter your searches by language and demographics of your consumer base. Also it will aid you in finding your target audience.
How to use Hootsuite?
Simplify your social media management by setting up Hootsuite and have a powerful social media management system.
How to create an account
When creating an account for Hootsuite you’ll need to follow these steps:
Go to https://hootsuite.com/create-free-account and fill in the required details that they ask of you to set up your account. Now, Hootsuite also has paid accounts but that is dependent on your need. However, I will tell you how to set up a free account and you can upgrade from there as needed. After entering your details you will have to then add your social media accounts that you’ll be monitoring with Hootsuite. Also know that Hootsuite will ask for you to authorize access of your account on every social media account that you add.
Spend a little time setting up your Hootsuite account before delving right into the dashboard. You want to do this to make sure there is nothing left out in details when setting up your account.
- Go to the settings(toolbar on the left.)
- Add details within the pop-up window.
- Change any settings such as authentication methods, language, notifications, alerts and other profile information.
With that being done, now you can finally get into working with your Hootsuite settings to ensure that the system is tailored to your needs in the social media management system.
The Hootsuite streams dashboard is where you’ll likely spend a lot of your time monitoring and changing tasks within the management system. The dashboard features three areas that you’ll commonly use; the compose box, the tabs and the streams. Within the dashboard you can go on to complete other tasks such as scheduling posts, composing messages in the compose box and share links.
How to access and use the compose box
You’ll find that on your screen the compose box is actually at the right of it. There you begin typing the body of text for your message/post. You do have the option of tagging your other social media accounts by using the “@’ symbol as well as selecting from within the dropbox box menu. You can tag any social media account or across social media networks.
Sharing a link in Hootsuite
- Paste it in the link shortener.
- Click on “Shrink (this will enable you to save on character count.)
- Click on the “Paperclip” icon and add attachments that are images.
Now that you know how to compose a message to get it ready to send, you can now schedule the post.
How to schedule posts
In the compose box, this is where you’ll be able to do a variety of things like create , publish and schedule your next post for customers to view it. You can also give preference to your most used social media accounts by pinning them for priority of scheduled posts.To complete scheduling the post, you can set the date and time by choosing what date and time you’d like the post to go live.
The “Publisher” tab will enable you to get a view of your scheduled messages. Here is where you will make any necessary changes before your set the time and date for your post to go to live view.
Hootsuite Publisher use
First, click on the icon to open Publisher, after that, click on planner and review your drafted and scheduled posts. Then scroll down through your past scheduled history or you can view the next thing in the queue of your scheduled calendar.
Note that your past scheduled posts are going to be color coded. The color red means it did not publish. The color green means it has successfully published. For failed published posts you can click on the pencil icon to edit that failed post and prepare to publish it again.
Filter your social media network messages and be able to identify and upcoming calendars gaps. Businesses can also filter Campaigns to immediately isolate content that is based on relevancy.
When looking at the content tab, you’ll be able to find different tools like the Bulk Composer and the RSS reader, which they are both highly useful for urgency when preparing multiple posts.
However, you can also review drafted posts that you’ll need to continue working, especially something that your working on in progress.
Shown in the list view are drafts and scheduled content, and these drafts and scheduled content can be exported or saved. You just have “Click to Export” any specific posts that you want to export or select all posts for export.
Also, you may have some content sourcing app or more than one installed, they will appear in your sidebar. A perfect example of this is when you are using Google Drive to access different things like your own branded images or an image of something else. It’s helpful to remember that installed apps that contain media in the Composer, in the Media Library.
Businesses can view their team members Content Libraries alternatively, which they can begin composing messages with any approved details. For an increase in visibility of your published posts, you must click on the Promote Tab. Then use Boost for application of an advertising budget. This can be done manually by selecting popular posts or through custom creating an automated campaign.
Social media networks
Social network platforms vary differ in their purpose as well as their users’ demographics and certainly user behaviours. What’s important to do is to adapt your message. Make sure that you’re adapting it to each social network and you’ll be able to create a respectful brand image. Also certainly with your audience you can build a lasting relationship. Post when your followers are most active as this is very important too. Certain social media tools like react, jquery and framework for twitter can determine the best time to post your content.
How to monitor social media activity
Monitoring your social media activity can be done within tabs and streams. Most of your dashboard will consist of a variety of tabs and streams. However, they provide you the tools to monitor any of your social media profiles. you can also interact with other users.
Tabs and streams differ in the fact that the tabs represents profiles, while streams may show the different features of one profile. A tab and its streams can be located in the timeline, posts scheduled and messages, especially in Facebook, Twitter and other social media platforms like it.
If you add a tab, there are two options for you to do so:
- At the top of your toolbar, click on your name and share any of your social networks.
- Click on add social network in your streams.
Add new streams in tab in Hootsuite
Displayed as columns are what the streams look like.
When adding a new stream:
- At the top left of your screen; click on the “+Add stream” button.
- A pop-up window will appear and you can choose a social network, a profile and a type of stream that you want to use.
- You can add streams by clicking on “+” icons.
Note that Hootsuite allows only 10 streams per tab.
Add streams in Hootsuite
Hootsuite enables with tools to import your Twitter lists. You can also engage with different Twitter members. How to add a stream:
- Add a new stream,
- select Twitter,
- select lists, and,
- then profile
Choose from any of your existing lists or you can create a new one within Hootsuite.
Engaging your audience using Hootsuite
Within your Hootsuite dashboard, you can react to users, your audience’s actions on your social media profile. By engaging, you can quote, retweet and add favourites on Twitter. On Facebook you can like, share and reply.
Since conversational threads can become very long almost instantly, you’re social media posts can become viral instantly too. In this case it is highly recommended to create a separate stream for that conversation thread not to overwhelm your social media with trying to locate conversations meant for that particular thread.
Hiding Comments In Hootsuite
Since you might come across negativity in the comments section, it’s best to address and resolve negative comments and hide that negative comment. Addressing the issue in private is better but do not delete the comment no matter how bad it looks. To do so:
- Select ‘hide’ from the drop-down menu.
You, the person who made the comment and their friends will only be able to see and comment. Message moderation of this nature will great help in maintaining a respectable brand reputation for your business.
Measure and analyse in Hootsuite
Hootsuite has and provides its own analytics report tools. To access them, go to the left of your toolbar and select ‘analytics’. However, if you’re a free user, you can create up to 4 analytics reports. By selecting ‘build custom report’ you’ll be able to modify the reports to any particular marketing objectives for your business. You can use one of the Hootsuite templates or custom build your own.
The compiled stats in free reports only refers to basic metrics. These metrics are for follower growth, page engagement, how many likes and most popular links. You can use reports with these analytics to gather a detailed overview of your social media performance with each social media platform. Once the data is gathered, you can further observe the posts on your social media that has received the most engagement. You can use this data to apprise your plan of action.
Additional awesome things you can do with Hootsuite
Hootlet browser extension
You can install Hootlet as a browser extension to compose and schedule messages. You can do this while remaining on the same webpage that you’ve originated on. To install it:
- Go to ‘tool’ in your toolbar
- Click on “install extension.”
If you want to share with others via Hootlet just highlight the text, right-click on it and then select “share via Hootlet.”
Available on both iOS and Android systems, Hootsuite is available in a mobile app for mobile devices. It enables you to go to compose box, streams, publisher, search and settings while on the go. All streams that you added in the mobile app will sync to the desktop dashboard.
– In your Google search you can Find similar tweets to gain a larger following and stay up to date with what’s happening.
Hootlet local tweets for Twitter
– Locate on Google Maps, tweets near specific locations.
The campaign feature allows you to engage with audiences effectively and efficiently. It also helps in gaining generating more leads for your business. There are social media campaigns which are readily available for free Hootsuite accounts. However, the 2 campaigns are for sweepstakes and sign up. These 2 campaigns are very easy to use. They can also provide your business a quick way to build up email lists by collecting contact details from everyone who signs up and enters sweepstakes, to turn them into leads.
Hootsuite search stream
You can monitor if and when people mention certain phrases on a social network. You can collect all posts mentioning “scented candles;” to do this:
- Create a new stream and select ‘search’.
- For exact phrase, enter it quotation marks.
You can create different streams for campaign hashtags, with your brand name it will “mention” stream only picks and pick up messages that you’re business is tagged in.
You can also do a more specific geographical area search. For this:
- Click on the arrow icon in the right of the search query box.
- For ways to custom personalize your search Just click on “show examples.”
You will also get;
Hootsuite app directory
Connect apps to your Hootsuite account in order to increase Hootsuite usability. It will enable you more options in your Hootsuite dashboard. Yon can post on additional social media networks in foreign countries that use social media and schedule bulk videos for platforms like Youtube.
How to use Hootsuite free
(Step 1) Create a Hootsuite account (It’s always free to just create an account)
1. Go to https://hootsuite.com
2. Click Sign Up in the top-right-hand corner.
3. Click to select the plan. (In this case it will be free but you can upgrade if there is a need to)
4. Proceed in entering your information, follow the prompts and proceed to:
(Step 2) Adding 1 or more social networks
You can connect social profiles to Hootsuite to publish and schedule content. You can also monitor the engagement of users from the Hootsuite dashboard. With Hootsuite’s free plan you can manage up to three social networks.
1. Select Streams in the launch menu, from the dashboard.
2. Click Add Social Network.
3. Select a social network from the list.
4. Click Connect and authorize your social accounts to connect them to the dashboard.
5. Review Add social networks.
6. Read the details and add the social profiles you want to use with Hootsuite.
(Step 3) Set up tabs and streams in Hootsuite
Note that, each social network has different stream types.
You will be able to use Search Streams which are usable for finding social activity within different Pages, by use of hashtags, or rich relevant keywords. You can use the tabs in the Hootsuite dashboard to organize different streams into groups.
1. Select Streams in the launch menu.
2. Click the Add Tab at the top-left hand corner
3. Name the tab.
4. Press ENTER.
5. In each tab you click Add Stream.
6. Select a social network in the list on the left.
7. Then select a profile from the drop-down list.
8. Click the streams you want for that profile.
9. Review the Add tabs, Add streams, and add search streams prompts to complete adding them.
(Step 4) Publish posts through the dashboard
Engage audiences and grow your audience by publishing posts daily. Scheduling a single post so that you can save on time by scheduling them out to multiple social networks at the same time.
1. Click on Composer in the bar at the top of the dashboard.
In the Composer, you can then build, schedule, and send your posts.
(Step 5) Apps installation
Hootsuite’s App Directory is free. It is an app library and full of paid third-party apps. Essentially these apps are developed to increase the dashboards’ functionality.
1. Select App Directory from the menu.
2. Click Install App near the app.
3. Then Click Finish.
(Step 6) Download Hootlet’s free browser
It’s a free browser extension which lets you share content faster to your social accounts. Its use is very quick and intended for Chrome.
(Step 7) Download Hootsuite mobile (Free)
Also free, you can manage social networks with Hootsuite mobile apps for Android and iOS systems. Download them from within your device’s app store.
(Step 8) Collaborate with team members
You can invite different team members and share social media access with them. You can use and collaborate at different sign in times or all at once.
Hootsuite’s plan costs
Benefits of using Hootsuite
Monitoring multiple social networks in one dashboard
Hootsuite allows you to manage multiple social media networks in a single dashboard. You don’t have to memorize annoying passwords or go to individual websites.
Post updates, review responses, and connect with your customer base on around 35 different popular social networks through Hootsuite;
Also several other third party apps including; Instagram, Tumblr, Evernote, Flickr, MailChimp, Vimeo, Reddit, Via.me, StumbleUpon, Slideshare, Storify, Edocr, Get Satisfaction, and many more.
The advantage of scheduled posts ahead of time
Schedule messages across different social media platforms that you love in advance. You can create strong social media strategy when postings are more frequently read and get more followers to notice your posted content. Pick the time and day to fit your needs. You’re able to view scheduled posts in an easy-to-read calendar format on Hootsuite.
View analytics data easily
Hootsuite’s analytics feature provides an in-depth view of your social media’s strategy and you can see if it’s doing good or not. This tool tracks clicks through your social platforms and it delivers a series of simple-to-read charts. Also, Hootsuite provides other in-depth monitoring and reporting. You can create professional-looking, printable reports on your business and its social media progress.
Manage social media customer service
Social media platforms can sometimes be overwhelming when it comes to managing customer service. Hootsuite allows you to observe customer questions in the dashboard without having to check multiple social media profiles. You can draft messages to post when your clients ask frequent questions, such as directions to your brick and mortar or store hours. Drafting messages can make your social media experience easy when dealing with customer service. You can create messages to answer the most common questions that you see often in your social network.
Hootsuite will help you successfully manage your social media networks. It is also tailored to help you engage and grow your followers. You will be able to use its tools to view metrics and develop strategies to facilitate better marketing and advertising campaigns. Hootsuite helps better your social media management efforts when using social media as interaction with customers.