Is blogging still relevant? Catching the attention of an online audience is becoming an increasingly difficult task. Blogging can be time-consuming and often bloggers feel concerned that no one will read the pieces that they worked so hard on.
Staring at their computer screens, they often wonder, “What’s the point?”
It’s not. People and companies who decide to blog receive 97% more links directing people to their websites. Read on to learn more about why blogging is still incredibly important for you and your brand.
Is Blogging Dead?
The biggest problem facing bloggers today is oversaturation. The secret is out. Blogging can present some pretty huge opportunities for brands and bloggers. Because of this, a lot of people have already jumped on the bandwagon.
Add to the fact that most people spend the majority of their internet time within apps. This means social media platforms are also pushing traffic away from the blogging content that you’ve so lovingly created.
This change in internet use may cause some people to wonder “Is blogging dead?”. This isn’t the case. It’s clear that blogging is actually better than ever before. We’re here to help you navigate the newest challenges and see just why blogging is still a thing.
Blogging is Still Relevant: Here’s Why
Blogging is an effective tool used for business growth. It is a huge help for digital marketers as a strategy to build their visibility through SEO.
SEO posts help put your website at the top of the heap when a potential visitor is sifting through their Google search responses. Search engines like Google rank the relevance of a user’s search responses based on which websites have the most authority on the given topic.
Websites that have more content containing the relevant keyword are often the top response. Let’s say, for instance, you’re marketing a revolutionary curling iron.
There are many websites that sell beauty and hair products that are likely to pull rank on your website. After all, a website with hundreds of pages of content related to curling irons and other hair tools will likely be more relevant to a user.
This, however, can be changed.
By adding a blog to your page and posting SEO optimized content, you can begin to climb the search response ranks. The more content you have, the more of an authority a search engine will believe you to be.
Blogging isn’t Dead! Other Reasons Blogs Rock
Blogging is not for one-time engagement only. This isn’t a Snapchat or Instagram Story post after all. Blogging requires time and care, but the investment is long term.
Your content will live and continue to engage audiences for as long as it remains live on your website. Be sure to add photos.
Photos increase the number of clicks your website gets from users and help to keep them on your website for longer. Blogging can play a vital role in your inbound marketing.
Blogging also enables you to easily disseminate just what is relevant to your website visitors. Pieces that receive lots of shares and high engagement can help you realize what your customers want.
As time goes by, your blog can help you stabilize your website’s credibility and generate a multitude of quality hyperlinks. Some website owners even lovingly refer to this as “SEO juice”.
The higher your rank on the Search Engine Response Page (also known as SERP), the better the chance you’ll have to get clicks. The more effective your blog article is, the more of a chance you’ll have to convince your leads to become your customers.
It is proven that blogging has an exponential long-term impact on your SEO and on your business as a whole. The more you engage in blogging, the more traffic you’ll generate overtime. More traffic means more leads. If you are effective in converting your leads into customers, you’ll see a huge boost in your company’s ROI.
Your Audience is Everywhere
The continuing expansion of the digital eco-system continually gives us more avenues to pursue. This isn’t a bad thing. The more chances you have to conquer your corner of the market, the better your chances of breaking through the white noise.
On the other hand, because consumers have so many choices, the bar has been raised dramatically. Potential customers continually set higher and higher expectations for the business entities they interact with.
Though blogging may not be as popular as social media content when it comes to interactions and engagement, it’s still a powerful tool for your company. Customers look to blogs whenever they want to learn more.
Most people do a lot of research before they purchase a car or subscribe to a service that uses monthly billing. These consumers tend to utilize blog posts most, as they are considered one of the most informative forms of online content.
Two great ways to add to your blog site authenticity and credibility are by partnering with influencers and getting professional help with your SEO goals. You don’t have to do it alone!
Get on the Blog Train
Writing content can be tedious and difficult. It can be easy to feel discouraged when you’re trying to outpace the competition, especially if that competition is already saturating the keywords that relate to your business.
Don’t let this stop you. If you don’t see immediate results, don’t think “Is Blogging Dead?”. Most businesses don’t get huge swaths of visitors and high rankings on the Search Engine Response Page in the first few weeks. Persistence, however, wins out.
For more information on how you can get your blog on top, visit our website to learn more.