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Introduction to Google Ad Grants

Are you thinking about running an ad on Google but have been put off by the cost? WELCOME TO GOOGLE AD GRANTS! In a nutshell, Google Ad Grants is a program that hands out free in-kind advertising funds to nonprofit organizations. Each qualifying organization receives up to $10,000/month in free advertising budget! The program is …

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Hootsuite Noobie Guide: A Clear Look at Hootsuite

What is Hootsuite? As there seems to be a lot one has to do within a day, managing your social media can be quite hectic. It can be overwhelming to deal with a number of things that will help sustain your business by way of social media interaction. However, if you’re looking for ways to …

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Add Live Chat to Your Website for Free!

Think for a moment about how you feel when you visit a website and there is a live chat option. Do you feel comfortable or welcomed to the site? This post is to introduce you to a free live chat software called Tawk.to. This free solution allows you to engage and communicate with your website …

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Autoresponders Aren’t Just for Vacation: See How Autoresponders Can Improve Your Business Everyday

An autoresponder series is a set of pre-written emails that will send automatically once initiated by a specific action, such as somebody new subscribing to your mailing list. The series can be set to send different emails at different intervals; a welcome email upon completing the action, followed by a promotional email of some sort …

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Announcing the Synico Client Portal for ASOs

We are proud to announce the new Synico Client Portal for AIDS Service Organizations! One centralized location to manage all of your digital marketing projects, intake and risk assessment survey reports, request new projects, manage your upcoming HIV Testing appointments, and chat with the Synico team.

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Calendly, the powerful scheduling tool that everyone should be using

In business, you find yourself always running on a schedule. Scheduling meetings and planning events can keep you from keeping the priorities of your business running smoothly. Keeping up with your business shouldn’t feel like a daunting task. There is hope out there. Calendly, a simple to use scheduling tool is the perfect fix.    …

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Facebook For Your Business: The Guide To Elevating Your Business With A Facebook Business Account

One of the most common approaches to building your business’s presence online is to use a social media platform. However, Facebook is a great way for you to build your business in many ways. Facebook is also an effective and efficient way to market your company to the masses without breaking the budget. There are …

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Guide To Eventbrite And How It Works

A little while ago, we covered ways to promote your events and build an audience using MeetUp. Today, we’re going to take a step further and talk about how to sell tickets while advertising your event using Eventbrite. What is Eventbrite? Eventbrite is one of the highly popular ticketing selling platforms by offering free registration …

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How Segmenting Email Marketing Audiences Boosts Your Marketing Strategy

Email marketing continues to play an important role in a businesses overall marketing strategy. It is cost effective and allows for a business to easily target various audiences.  It also allows for flexibility in marketing messages to suit specific needs. This blog is intended to outline some of the key factors to consider when developing …

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Benefits of Adding Gravity Forms to Your Website

What is Gravity Forms? You may ask yourself, what is Gravity Forms? Gravity Forms is actually a plugin associated with WordPress.Not only will it allow website owners to create forms as well as collect information but it also allows you to create posts on WordPress, complete employment applications, create contact forms, calculators and so much …

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3 Sneaky Time Wasters That Are Holding Your Company Back

When you think of wasted time at work, you might think about things like the use of social media or excessive bathroom breaks. These are obvious things that an employee might do to break up the day. Distractions of this kind might be handled by setting up clear policies or having some individual conferences. However, …

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6 Customer Communication Rules That Will Keep Them Coming Back

In many ways, communication is essential for any business owner. While companies with poor customer communication might still attract business, they will never achieve the level of customer satisfaction that they could have had. Here are some simple tips to help you improve your customer communication. Be Positive Above all, you want your customers to …

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How to set up SEO on WordPress websites

Do a Google search for something relate to your industry such as food, performance, web development. What do you see as the first couple of entries? If it’s not your business, then this article is the one for you. Ever wonder how to get your website to the top of the page in Google, Yahoo, …

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Advertise Events in Your Community Using MeetUp

What is Meetup.com? Meetup.com is a wonderful tool to connect your organization with your community. Join the site advertise your organization’s recurring events to people who are interested in your mission. Ready to get started? Great! Let’s create a profile for your organization. Creating a Profile To begin, navigate to Meetup.com. In the top right-hand …

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Find Events in Your Community Using Meetup.com

What is Meetup.com? Meetup.com is a wonderful tool to connect you with your community. Join the site to meet new people with similar interests and attend events together. Create an account on Meetup.com and join as many groups as you would like. There are groups for every topic you can imagine: book clubs, movie clubs, …

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Create Free Content for Your Nonprofit’s Social Media Strategy

Social media creates a way for non-profit organizations to reach a wide audience in a timely, cost-effective way. Done well, these platforms allow you to tell your organization’s story. Social media graphics are one of the best ways to engage supporters, capturing and retaining their attention. Do you have an event coming up and want …

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3 Tips for Decluttering Your Business

Everyone knows that a disorganized business is one that isn’t running efficiently. A sure way to help your business operate at peak performance is to organize it. Your business may be far more cluttered than you realize. To help you wade through all of the clutter, here are three tips on how to organize your …

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How to Set Up Your Non-Profit’s Amazon Smile Account

How to Set Up Your Non-Profit’s Amazon Smile Account AmazonSmile is a program owned and operated by Amazon with the exact same interface everyone knows and loves from Amazon.com. This includes the exact same merchandise, prices, and shopping  features as Amazon.com. However, when you shop on AmazonSmile, the AmazonSmile Foundation donates 5% of the purchase …

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How to Set Up Google Hangouts Chat

Video chatting isn’t just for avoiding work anymore. Whether it is the need to have face-to-face communication with a client across the globe, team projects while working remotely, and even those anxiety-ridden video interviews, Google Hangouts is the perfect communication tool. Ready to get started with Google Hangouts but just not quite sure how? You …

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How to Design Facebook Event Cover

Please start by using your desired web browser to navigate to Canva.com If you do not already have an account, you will need to sign up for a free Canva account. This can be accomplished by signing up with your Facebook, Google, or email account. Once you are all signed up, please check your email …

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Top Websites to Find Commercial-Free Images for Your Next Project

Have you written the most mind-blowing blog, developed the perfect landing page or created a stunning, Instagram-worthy post that just needed one more thing, an image, to make it complete? Not just any image, one that is completely free. Correctly understanding and applying creative licenses can be hard. That is why Synico Solutions  has curated …

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Introduction to MailChimp: Step by Step Guide for Beginners

Over the last few years email marketing has been declared an ancient artifact, meant only to be observed in the finest museums, but never to be a substantial part of your business plan. After much research, Synico Solutions uncovered that email marketing had an average return of $38 for every $1 spent (Salesforce) in 2018. …

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Is Email Marketing Dead?

With the average small business now set to spend around $75,000 a year on digital marketing, it’s vital to find ways to stretch those dollars. If you’re wondering, “Is email marketing dead?” then you’ve given up on one of the most lucrative forms of marketing around. Rather than spending your time and effort trying to …

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When Every Penny Counts: Saving Money for Small Businesses

Businesses don’t always experience consistent revenue streams. Customers don’t always purchase in high volumes, so businesses shouldn’t throw money away unnecessarily. Many companies make attempts at managing their budgets effectively but run into a brick wall when trying to figure out how to save more money. Some steps to save money aren’t all that difficult …

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Is Blogging Dead? Quite the Opposite, Actually – and You’ll Want to Start Doing It.

Is blogging still relevant? Catching the attention of an online audience is becoming an increasingly difficult task. Blogging can be time-consuming and often bloggers feel concerned that no one will read the pieces that they worked so hard on. Staring at their computer screens, they often wonder, “What’s the point?” It’s not. People and companies …

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Benefits of Infographics and Why They Dominate the Content Game

The word meme was coined in 1976 by Richard Dawkins. It was defined as ideas that travel from one brain to another.   Today, we know memes as viral images or videos with some text that spread across the internet. Why are memes so popular? One reason is that they are mainly visual and easily …

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Using an Auto Responder Email Sequence to Drive Sales & Bookings

An automated email sequence could easily give your business the edge it needs over the competition. Learn how to set one up here.

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Get Free Traffic with Google My Business

Does your business depend on foot traffic? If so, you might be relying heavily on advertisements and signs to bring in local customers. Did you know that you can create and manage a free Google My Business page to generate traffic?

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Hey, Google! How Do I Optimize My Site For Voice Search?

Nearly half of all web searches are being done by voice. This should make local business owners really excited because you have a new opportunity to position your business in front of potential customers searching for the EXACT products and services that you offer. A few tweaks can go a long way in increasing the visibility and performance of your website.

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10 Ways to Bring Visitors Back to Your Website

Attracting visitors to your website is only half the battle when running an online business. Even if a user doesn’t make a purchase when visiting your website for the first time, though, you may be able to convert him or her into a customer by bringing that user back to your website.

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6 Key Traffic Strategies to Focus on in 2019

You can have a great product that is loved by consumers, but you need people to see it if you want to build a profitable enterprise. Driving traffic is not easy, but there are plenty of ways to get people to visit your site.

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How to use technology to boost your office productivity

Anyone that owns a business will tell you how critical it is to use every minute of your day wisely and efficiently. For years, we have struggled to improve our own time management skills but that effort can only go so far when you are managing the time of multiple people or a team.

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Why Review Management Matters

If you are a business owner, you can never forget about your online reviews. Luckily, it’s possible to take steps to make your online reviews as appealing to potential customers as possible.

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5 Ways for #SaaS Entrepreneurs to Improve Their Sales Funnel

The ability to fill a sales funnel with fresh leads is crucial in determining traction rate, raising investor funding, and accelerating growth to allow for product/service expansions. If you’re part of a team building a SaaS company, you can take steps to increase your lead-generation opportunities.

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How to Promote a Healthy Work Culture with Remote-Based Employees

Although there are many cost benefits to hiring remote employees, there are also drawbacks that need to be considered. However, with a little preparation, small business owners can overcome these drawbacks and provide an engaging experience for all employees.

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Micro-businesses: What Are They and Why Do New Entrepreneurs Love Them?

You’re probably familiar with the concept of a small business, but what most people don’t know is that there is an even smaller class of business. These businesses are known as micro-businesses, and they are among the most popular types of enterprises for first-time entrepreneurs.