Find Events in Your Community Using Meetup.com
What is Meetup.com? Meetup.com is a wonderful tool to connect you with your community. Join the site to meet new people with similar interests and attend events together. Create an account on Meetup.com and join as many groups as you would like. There are groups for every topic you can imagine: book clubs, movie clubs, …
Create Free Content for Your Nonprofit’s Social Media Strategy
Social media creates a way for non-profit organizations to reach a wide audience in a timely, cost-effective way. Done well, these platforms allow you to tell your organization’s story. Social media graphics are one of the best ways to engage supporters, capturing and retaining their attention. Do you have an event coming up and want …
3 Tips for Decluttering Your Business
Everyone knows that a disorganized business is one that isn’t running efficiently. A sure way to help your business operate at peak performance is to organize it. Your business may be far more cluttered than you realize. To help you wade through all of the clutter, here are three tips on how to organize your …
How to Set Up Your Non-Profit’s Amazon Smile Account
How to Set Up Your Non-Profit’s Amazon Smile Account AmazonSmile is a program owned and operated by Amazon with the exact same interface everyone knows and loves from Amazon.com. This includes the exact same merchandise, prices, and shopping features as Amazon.com. However, when you shop on AmazonSmile, the AmazonSmile Foundation donates 5% of the purchase …
How to Set Up Google Hangouts Chat
Video chatting isn’t just for avoiding work anymore. Whether it is the need to have face-to-face communication with a client across the globe, team projects while working remotely, and even those anxiety-ridden video interviews, Google Hangouts is the perfect communication tool. Ready to get started with Google Hangouts but just not quite sure how? You …
How to Design Facebook Event Cover
Please start by using your desired web browser to navigate to Canva.com If you do not already have an account, you will need to sign up for a free Canva account. This can be accomplished by signing up with your Facebook, Google, or email account. Once you are all signed up, please check your email …
Top Websites to Find Commercial-Free Images for Your Next Project
Have you written the most mind-blowing blog, developed the perfect landing page or created a stunning, Instagram-worthy post that just needed one more thing, an image, to make it complete? Not just any image, one that is completely free. Correctly understanding and applying creative licenses can be hard. That is why Synico Solutions has curated …
Introduction to MailChimp: Step by Step Guide for Beginners
Over the last few years email marketing has been declared an ancient artifact, meant only to be observed in the finest museums, but never to be a substantial part of your business plan. After much research, Synico Solutions uncovered that email marketing had an average return of $38 for every $1 spent (Salesforce) in 2018. …
Is Email Marketing Dead?
With the average small business now set to spend around $75,000 a year on digital marketing, it’s vital to find ways to stretch those dollars. If you’re wondering, “Is email marketing dead?” then you’ve given up on one of the most lucrative forms of marketing around. Rather than spending your time and effort trying to …
When Every Penny Counts: Saving Money for Small Businesses
Businesses don’t always experience consistent revenue streams. Customers don’t always purchase in high volumes, so businesses shouldn’t throw money away unnecessarily. Many companies make attempts at managing their budgets effectively but run into a brick wall when trying to figure out how to save more money. Some steps to save money aren’t all that difficult …
Is Blogging Dead? Quite the Opposite, Actually – and You’ll Want to Start Doing It.
Is blogging still relevant? Catching the attention of an online audience is becoming an increasingly difficult task. Blogging can be time-consuming and often bloggers feel concerned that no one will read the pieces that they worked so hard on. Staring at their computer screens, they often wonder, “What’s the point?” It’s not. People and companies …
Benefits of Infographics and Why They Dominate the Content Game
The word meme was coined in 1976 by Richard Dawkins. It was defined as ideas that travel from one brain to another. Today, we know memes as viral images or videos with some text that spread across the internet. Why are memes so popular? One reason is that they are mainly visual and easily …
Using an Auto Responder Email Sequence to Drive Sales & Bookings
An automated email sequence could easily give your business the edge it needs over the competition. Learn how to set one up here.
Get Free Traffic with Google My Business
Does your business depend on foot traffic? If so, you might be relying heavily on advertisements and signs to bring in local customers. Did you know that you can create and manage a free Google My Business page to generate traffic?
Hey, Google! How Do I Optimize My Site For Voice Search?
Nearly half of all web searches are being done by voice. This should make local business owners really excited because you have a new opportunity to position your business in front of potential customers searching for the EXACT products and services that you offer. A few tweaks can go a long way in increasing the visibility and performance of your website.
10 Ways to Bring Visitors Back to Your Website
Attracting visitors to your website is only half the battle when running an online business. Even if a user doesn’t make a purchase when visiting your website for the first time, though, you may be able to convert him or her into a customer by bringing that user back to your website.
How to use technology to boost your office productivity
Anyone that owns a business will tell you how critical it is to use every minute of your day wisely and efficiently. For years, we have struggled to improve our own time management skills but that effort can only go so far when you are managing the time of multiple people or a team.
Why Review Management Matters
If you are a business owner, you can never forget about your online reviews. Luckily, it’s possible to take steps to make your online reviews as appealing to potential customers as possible.
5 Ways for #SaaS Entrepreneurs to Improve Their Sales Funnel
The ability to fill a sales funnel with fresh leads is crucial in determining traction rate, raising investor funding, and accelerating growth to allow for product/service expansions. If you’re part of a team building a SaaS company, you can take steps to increase your lead-generation opportunities.
How to Promote a Healthy Work Culture with Remote-Based Employees
Although there are many cost benefits to hiring remote employees, there are also drawbacks that need to be considered. However, with a little preparation, small business owners can overcome these drawbacks and provide an engaging experience for all employees.
Micro-businesses: What Are They and Why Do New Entrepreneurs Love Them?
You’re probably familiar with the concept of a small business, but what most people don’t know is that there is an even smaller class of business. These businesses are known as micro-businesses, and they are among the most popular types of enterprises for first-time entrepreneurs.
5 Ways To Improve Your Productivity At Work
Before you know it, the day is over, and you may not have accomplished all of your goals for the day. It’s always a good idea to evaluate new ways that you can save time or discover where you are wasting away precious minutes.
What to Know Before Buying Used Equipment for Your Business
Buying equipment, supplies, and necessary tools for your business can quickly become a pricey endeavor, especially if you plan to purchase your items brand new. If you want to save money while still obtaining the equipment you need to properly run your business, there are a few considerations to keep in mind while shopping for used items.
3 Reasons Why Apps Need Security Too
Some organizations fail to put forth the right measures to safeguard their apps or other aspects of their company, which exposes them to threats. As a businessperson, when creating your budget, it is advisable to set some money aside for technology that will protect your apps, software, and company grounds to avoid losing all your hard work to hackers or competitors.
5 Easy Ways to Promote Your Business with Pokémon GO
Pokémon GO is the latest videogame craze sweeping the world, attracting both young and old. The core idea of the free smartphone app is simple: users travel around their areas, collecting fictional creatures (the eponymous Pokémon) and battling for control of locations known as “gyms.” Savvy business owners can take advantage of them to boost their visibility among potential customers.
How to escape working from home
With the separation of our professional and personal lives being all but nonexistent, our business was in danger of suffering from massive productivity drops. Something had to change, and so we took the plunge into the co-working scene.
Do Your Moods Sabotage Your Small Business?
Entrepreneurs are sometimes tempted to become suspicious of others. It will get you nowhere to live in presumption and suspicion.
Biggest Technology Challenges Facing Business Today
If you don’t master the challenges that technology presents, you could miss out on your business goals and lose customers in the process. So don’t fall behind in your market.
How To Get The Most Out Of Your Digital Marketing
With nearly 9 in 10 Americans connected to the internet, according to the Pew Research Center, many business owners are transitioning away from traditional marketing techniques and focusing on digital marketing instead. This modern marketing strategy lives up to its namesake by revolving around electronic and online marketing mediums.
All You Need To Know About PKI Management
When it comes to cybersecurity, encryption and public key infrastructure, or PKI, businesses turn to cybersecurity experts but too frequently the professionals that companies get to handle the keys and certificates necessary for PKI are a little out of their depth. To find out whether or not the professionals you are enlisting to improve security are worthy of their mettle, here are a few things you need to know.
How Businesses Can Use Technology To Secure Their Workplace
Every business faces threats from the ever-present challenges of our time, such as hacking, theft, vandalism, fire, burglary, unauthorized access, water damage, and employee misbehavior. Proper security tools that work in a cohesive security system allow business owners to detect vulnerabilities.
Why It Is Beneficial Not to Have a Prototype for Your Products
If you want to get a prototype done for your product, you might think again. While many in the marketing world would love to convince you that prototypes are essential, there are some benefits of going right to market without that phase.
10 Steps To Successful Social Media Branding
A successful social media brand launch doesn’t have to be stressful, it just has to be intentional. By putting in the effort to think through your strategy and making time for genuine user experiences, you can make sure that social media platforms work for your brand rather than against it.
How Distracted Workers Are Hurting Your Business More Than You Think
When it comes to competing in the modern business world, focus is power. When your workers are distracted, there are more consequences than just the immediate time lost.
The Supreme Court Sales Tax Ruling And Your Small Business
If you are selling and shipping goods, you must now pay much closer attention to the local tax regulations of each state to ensure that you are compliant with all requirements and submitting the proper payment. Failing to comply could result in numerous state tax audits and costly fees.