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Hey, Google! How Do I Optimize My Site For Voice Search?

Nearly half of all web searches are being done by voice. This should make local business owners really excited because you have a new opportunity to position your business in front of potential customers searching for the EXACT products and services that you offer. A few tweaks can go a long way in increasing the visibility and performance of your website.

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10 Ways to Bring Visitors Back to Your Website

Attracting visitors to your website is only half the battle when running an online business. Even if a user doesn’t make a purchase when visiting your website for the first time, though, you may be able to convert him or her into a customer by bringing that user back to your website.

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6 Key Traffic Strategies to Focus on in 2019

You can have a great product that is loved by consumers, but you need people to see it if you want to build a profitable enterprise. Driving traffic is not easy, but there are plenty of ways to get people to visit your site.

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How to use technology to boost your office productivity

Anyone that owns a business will tell you how critical it is to use every minute of your day wisely and efficiently. For years, we have struggled to improve our own time management skills but that effort can only go so far when you are managing the time of multiple people or a team.

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Why Review Management Matters

If you are a business owner, you can never forget about your online reviews. Luckily, it’s possible to take steps to make your online reviews as appealing to potential customers as possible.

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5 Ways for #SaaS Entrepreneurs to Improve Their Sales Funnel

The ability to fill a sales funnel with fresh leads is crucial in determining traction rate, raising investor funding, and accelerating growth to allow for product/service expansions. If you’re part of a team building a SaaS company, you can take steps to increase your lead-generation opportunities.

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How to Promote a Healthy Work Culture with Remote-Based Employees

Although there are many cost benefits to hiring remote employees, there are also drawbacks that need to be considered. However, with a little preparation, small business owners can overcome these drawbacks and provide an engaging experience for all employees.

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Micro-businesses: What Are They and Why Do New Entrepreneurs Love Them?

You’re probably familiar with the concept of a small business, but what most people don’t know is that there is an even smaller class of business. These businesses are known as micro-businesses, and they are among the most popular types of enterprises for first-time entrepreneurs.

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5 Ways To Improve Your Productivity At Work

Before you know it, the day is over, and you may not have accomplished all of your goals for the day. It’s always a good idea to evaluate new ways that you can save time or discover where you are wasting away precious minutes.

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What to Know Before Buying Used Equipment for Your Business

Buying equipment, supplies, and necessary tools for your business can quickly become a pricey endeavor, especially if you plan to purchase your items brand new. If you want to save money while still obtaining the equipment you need to properly run your business, there are a few considerations to keep in mind while shopping for used items.

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3 Reasons Why Apps Need Security Too

Some organizations fail to put forth the right measures to safeguard their apps or other aspects of their company, which exposes them to threats. As a businessperson, when creating your budget, it is advisable to set some money aside for technology that will protect your apps, software, and company grounds to avoid losing all your hard work to hackers or competitors.

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5 Easy Ways to Promote Your Business with Pokémon GO

Pokémon GO is the latest videogame craze sweeping the world, attracting both young and old. The core idea of the free smartphone app is simple: users travel around their areas, collecting fictional creatures (the eponymous Pokémon) and battling for control of locations known as “gyms.” Savvy business owners can take advantage of them to boost their visibility among potential customers.

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How to escape working from home

With the separation of our professional and personal lives being all but nonexistent, our business was in danger of suffering from massive productivity drops. Something had to change, and so we took the plunge into the co-working scene.

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Do Your Moods Sabotage Your Small Business?

Entrepreneurs are sometimes tempted to become suspicious of others. It will get you nowhere to live in presumption and suspicion.

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Biggest Technology Challenges Facing Business Today

If you don’t master the challenges that technology presents, you could miss out on your business goals and lose customers in the process. So don’t fall behind in your market.

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How To Get The Most Out Of Your Digital Marketing

With nearly 9 in 10 Americans connected to the internet, according to the Pew Research Center, many business owners are transitioning away from traditional marketing techniques and focusing on digital marketing instead. This modern marketing strategy lives up to its namesake by revolving around electronic and online marketing mediums.

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All You Need To Know About PKI Management

When it comes to cybersecurity, encryption and public key infrastructure, or PKI, businesses turn to cybersecurity experts but too frequently the professionals that companies get to handle the keys and certificates necessary for PKI are a little out of their depth. To find out whether or not the professionals you are enlisting to improve security are worthy of their mettle, here are a few things you need to know.

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How Businesses Can Use Technology To Secure Their Workplace

Every business faces threats from the ever-present challenges of our time, such as hacking, theft, vandalism, fire, burglary, unauthorized access, water damage, and employee misbehavior. Proper security tools that work in a cohesive security system allow business owners to detect vulnerabilities.

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Why It Is Beneficial Not to Have a Prototype for Your Products

If you want to get a prototype done for your product, you might think again. While many in the marketing world would love to convince you that prototypes are essential, there are some benefits of going right to market without that phase.

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10 Steps To Successful Social Media Branding

A successful social media brand launch doesn’t have to be stressful, it just has to be intentional. By putting in the effort to think through your strategy and making time for genuine user experiences, you can make sure that social media platforms work for your brand rather than against it.

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How Distracted Workers Are Hurting Your Business More Than You Think

When it comes to competing in the modern business world, focus is power. When your workers are distracted, there are more consequences than just the immediate time lost.

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The Supreme Court Sales Tax Ruling And Your Small Business

If you are selling and shipping goods, you must now pay much closer attention to the local tax regulations of each state to ensure that you are compliant with all requirements and submitting the proper payment. Failing to comply could result in numerous state tax audits and costly fees.

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Let’s Encrypt the Internet of Things, for free!

ISRG, a California-based public benefit organization, has set out to revolutionize data security with their free and open certificate authority project, Let’s Encrypt. The driving idea of the project is to reduce the cost of entry and technical barriers associated with secured communications.